Managing Committee Members

About President

Pahalgam Hotel & Restaurant Owners Association (PHROA) is pleased to launch 4th Edition of its Members' Directory & Travel Guide-20i6.The bygone Editions of this Directory & Travel Guide were greatly acknowledged by the tourism fraternity of Pahalgam and other patrons of this Association as it has served as a compendious tourist handbook for Pahalgam. This savoir faire has given us impetus to bring out this 4th Edition of PHROA Directory & Travel Guide even more meticulously to cater to the day today needs of every intend¬ing tourist in Pahalgam.

Pahalgam Hotel & Restaurant Owners Association (PHROA) has been working in tandem with the Department of Tourism, J&K Government, having participated in mega events across the country in the past, aimed at boosting tourism footfall in Pahalgam.

We admire the flawless efforts of the departed visionary and Ex-Chief Minister Jenab Mufti Mohammed Sayeed (Late Hon’ble Minister of Tourism) who had envisioned colossal potential of tourism Pahalgam in particular and J&K State in general. He had in fact visited several prime tourist locations like Mumbai, Kolkata, Ahmadabad, Delhi and held several road shows, public conferences and interactions on Kashmir tourism inviting the people to visit Kashmir while giving special focus on Pahalgam destination. He also invited Film Industry to capture the beauty of the valley in their films and IT Industries to set up industries in the valley particularly in Pahalgam.

I am also thankful to Jenab Farooq Ahmed Shah, Secretary Tourism for his unparalleled support extended to PHROA in compiling the present Edition of this Directory & Travel Guide.

I extend my warm gratitude to Mr. Mehmood Ahmed Shah, Director Tourism Kashmir for his active and professional co-operation rendered to PHROA during the compilation process of this Directory & Travel Guide.

Both Secretary Tourism and Director Tourism - Kashmir deserve cordial thanks for having devised various tourism-specific policies and programmers aimed at giving a thrust to tourism in Pahalgam from time to time cost September-2014 floods.
I am thankful to other senior officers in the Department of Tourism who always stand to our needs in the endeavor to promote tourism inflow in Pahalgam.

I express my sincere gratitude to Mr. Riyaz Ahmed, Chief Executive Officer Pahalgam Development Authority, and Mr. Ajaz Ahmed, Business Manager, J&K Bank Business Unit Pahalgam for subscribing their messages and Advertisements in this Directory.

I am so grateful to the Managing Committee of PHROA for their contribution towards the compilation of this directory.

I extend my gratitude to Senior Vice President, Jr. Vice President, Secretary General, Jt. Secretary General and Treasurer of PHROA with whose relentless co-operation

it was possible to compile this 4th Edition of PHROA Directory & Travel Guide-2016, which has been published and Launched for the benefit and guidance of our valued tourists and patrons.


Asif Iqbal Burza
President

 


Past Presidents

Past Presidents

Mr. Javed Bashir Burza
Mr, Santokh Singh Sethi
Haji Abdul Gani Bhat
Mr. D.N. Wazir
Mr. Narendra Singh
Mr. Satinder Singh
Mr. Rafi Ahmed Mir
Haji Khazir Mohammad Dar

Team of Office Bearers

Team of Office Bearers

President
Mr. Asif Iqbal Burza

Senior Vice President
Mr. Anwar Aftab Bakshi

Junior Vice President
Mr. Shabir Hussain Lone

Secretary General
Mr, Dildar Ahmed Khan

Joint Secretary General
Mr. Mohammad Ramzan Bhat

Treasurer
Mr. Shabir Ahmad Bazaz

Managing Committee Members

Managing Committee Members

Mr. Narinder Singh
Mr. Abdul Wahid Malik
Mr. Manzoor Ahmed Mantoo
Mr. Satender Singh
Mr. Javed Ahmad Bhat
Mr. Ibrahim Raina
Ms. Asma
Mr. Lateef
Mr. Ajaz Ahmed Chaya
Mr. Mubashir Majeed
Mr. Mohammad Yaqoob Sheikh
Mr. Khalid Bashir Burza


More About Us

About us:
Pahalgam Hotel and Restaurant Owners Association (PHROA) is a vibrant and energetic hospitality association which was started by a group of Hoteliers and Restaurant owners to safe guard their interests and unite themselves under one roof for the mutual benefit of the hospitality industry in early 1980’s.

PHROA’s Executive Managing Committee has been working tirelessly ever since to shape a bright future of the hospitality industry in Jammu and Kashmir. The Executive Managing Committee includes budding hoteliers to industry veterans who collectively combine the experience as well as fresh out of the box ideas which helps the hospitality to tackle the problems faced by the industry and to shape the future of the hospitality industry in the best possible manners.

Mission:
PHROA’s mission is to secure the hospitality industry of Pahalgam its due place in the state’s economy. To build and reveal the true image of hospitality of Jammu and Kashmir as well as to play an active role in promotion of travel and tourism.

Objectives:

To watch over and protect the general interests of Hotel and Restaurant Owners. To urge support or oppose legislative and other measures connected industry to procure Restaurant industry to procure change in existing laws and practices affecting Hotel and Restaurant trade. To organize and promote travel and tourism for Jammu and Kashmir. To contribute to employment generation and sustainable economic and social development. To create long term careers and opportunities for upward mobility of hospitality. To conserve the ecosystem of the state and taking measures for its betterment. To establish unity among the Hotel and Restaurant owners.

Organizational Structural:
PHROA’s Organizational structure includes team of dedicated Office Bearers, Executive Managing committee and Past Presidents. Elections are held in every two years to nominate Office Bearers and Executive Managing committee.



From President

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Pahalgam Hotel & Restaurant Owners Association (PHROA) is pleased to launch 4th Edition of its Members' Directory & Travel Guide-20i6.The bygone Editions of this Directory & Travel Guide were greatly acknowledged by the tourism fraternity of Pahalgam and other patrons of this Association as it has served as a compendious tourist handbook for Pahalgam. This savoir faire has given us impetus to bring out this 4th Edition of PHROA Directory & Travel Guide even more meticulously to cater to the day today needs of every intend¬ing tourist in Pahalgam.
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