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  • Seasons of Jammu and Kashmir
  • Know More PHROA
  • About Pahalgam
  • Know More About Kashmir
  • Pahalgam
    PahalgamSituated at the confluence of the streams flowing from Sheshnag Lake and the Lidder River, P...

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  • How to Reach
    How to ReachLocal bus service is available from Pantha chowk bus stand right up to Pahalgam main mar...

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  • Kashmir
    KashmirA jewel of a destination, Kashmir is one of the most amazing holiday destinations in India. B...

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  • Srinagar
    SrinagarSrinagar, the state’s summer capital, is the first stop for most travelers to Kashmir; and w...

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Pahalgam Hotel and Restaurent Owners Association

Welcome to Pahalgam Hotel and Restaurant Owners Association (PHROA).
PHROA is the only registered Hotel and Restaurant Owners Association of Pahalgam valley. The organization includes all leading and prestigious Hotels in and around Pahalgam. The fundamental aim of this association is to establish unity among the Hotel and Restaurant owners and to bring the small, medium, large Restaurants and Hotels under one umbrella so as to support and advocate on behalf of the hospitality industry.

PHROA believes in development of hospitality industry along with the changing time to overcome the challenging scenario of the trade through innovations and improvisation in the hospitality industry.

Pahalgam Hotel and Restaurant Owners Association (PHROA) works in tandem with the Department of Tourism, J&K Government to ensure promotion of travel and tourism for Jammu and Kashmir at national as well as at international level through seminars, road shows, digital as well as print media, sports events, trade fares and much more.


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From President

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Pahalgam Hotel & Restaurant Owners Association (PHROA) is pleased to launch 4th Edition of its Members' Directory & Travel Guide-20i6.The bygone Editions of this Directory & Travel Guide were greatly acknowledged by the tourism fraternity of Pahalgam and other patrons of this Association as it has served as a compendious tourist handbook for Pahalgam.Read More...

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