Pahalgam Hotel & Restaurant Owners Association (PHROA) is pleased to launch 4th Edition of its Members' Directory & Travel Guide-20i6.The bygone Editions of this Directory & Travel Guide were greatly acknowledged by the tourism fraternity of Pahalgam and other patrons of this Association as it has served as a compendious tourist handbook for Pahalgam. This savoir faire has given us impetus to bring out this 4th Edition of PHROA Directory & Travel Guide even more meticulously to cater to the day today needs of every intend¬ing tourist in Pahalgam.
Pahalgam Hotel & Restaurant Owners Association (PHROA) has been working in tandem with the Department of Tourism, J&K Government, having participated in mega events across the country in the past, aimed at boosting tourism footfall in Pahalgam.
We admire the flawless efforts of the departed visionary and Ex-Chief Minister Jenab Mufti Mohammed Sayeed (Late Hon’ble Minister of Tourism) who had envisioned colossal potential of tourism Pahalgam in particular and J&K State in general. He had in fact visited several prime tourist locations like Mumbai, Kolkata, Ahmadabad, Delhi and held several road shows, public conferences and interactions on Kashmir tourism inviting the people to visit Kashmir while giving special focus on Pahalgam destination. He also invited Film Industry to capture the beauty of the valley in their films and IT Industries to set up industries in the valley particularly in Pahalgam.
I am also thankful to Jenab Farooq Ahmed Shah, Secretary Tourism for his unparalleled support extended to PHROA in compiling the present Edition of this Directory & Travel Guide.
I extend my warm gratitude to Mr. Mehmood Ahmed Shah, Director Tourism Kashmir for his active and professional co-operation rendered to PHROA during the compilation process of this Directory & Travel Guide.
Both Secretary Tourism and Director Tourism - Kashmir deserve cordial thanks for having devised various tourism-specific policies and programmers aimed at giving a thrust to tourism in Pahalgam from time to time cost September-2014 floods.
I am thankful to other senior officers in the Department of Tourism who always stand to our needs in the endeavor to promote tourism inflow in Pahalgam.
I express my sincere gratitude to Mr. Riyaz Ahmed, Chief Executive Officer Pahalgam Development Authority, and Mr. Ajaz Ahmed, Business Manager, J&K Bank Business Unit Pahalgam for subscribing their messages and Advertisements in this Directory.
I am so grateful to the Managing Committee of PHROA for their contribution towards the compilation of this directory.
I extend my gratitude to Senior Vice President, Jr. Vice President, Secretary General, Jt. Secretary General and Treasurer of PHROA with whose relentless co-operation
it was possible to compile this 4th Edition of PHROA Directory & Travel Guide-2016, which has been published and Launched for the benefit and guidance of our valued tourists and patrons.
Asif Iqbal Burza