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Pahalgam Hotel and Restaurent Owners Association

Welcome to Pahalgam Hotel and Restaurant Owners Association (PHROA).

PHROA is the only registered Hotel and Restaurant Owners Association of Pahalgam valley. The organization includes all leading and prestigious Hotels in and around Pahalgam. The fundamental aim of this association is to establish unity among the Hotel and Restaurant owners and to bring the small, medium, large Restaurants and Hotels under one umbrella so as to support and advocate on behalf of the hospitality industry.

PHROA believes in development of hospitality industry along with the changing time to overcome the challenging scenario of the trade through innovations and improvisation in the hospitality industry.

Pahalgam Hotel and Restaurant Owners Association (PHROA) works in tandem with the Department of Tourism, J&K Government to ensure promotion of travel and tourism for Jammu and Kashmir at national as well as at international level through seminars, road shows, digital as well as print media, sports events, trade fares and much more.


About President

Pahalgam Hotel & Restaurant Owners Association (PHROA) is pleased to launch 4th Edition of its Members' Directory & Travel Guide-20i6.The bygone Editions of this Directory & Travel Guide were greatly acknowledged by the tourism fraternity of Pahalgam and other patrons of this Association as it has served as a compendious tourist handbook for Pahalgam. This savoir faire has given us impetus to bring out this 4th Edition of PHROA Directory & Travel Guide even more meticulously to cater to the day today needs of every intend¬ing tourist in Pahalgam.

Pahalgam Hotel & Restaurant Owners Association (PHROA) has been working in tandem with the Department of Tourism, J&K Government, having participated in mega events across the country in the past, aimed at boosting tourism footfall in Pahalgam.

We admire the flawless efforts of the departed visionary and Ex-Chief Minister Jenab Mufti Mohammed Sayeed (Late Hon’ble Minister of Tourism) who had envisioned colossal potential of tourism Pahalgam in particular and J&K State in general. He had in fact visited several prime tourist locations like Mumbai, Kolkata, Ahmadabad, Delhi and held several road shows, public conferences and interactions on Kashmir tourism inviting the people to visit Kashmir while giving special focus on Pahalgam destination. He also invited Film Industry to capture the beauty of the valley in their films and IT Industries to set up industries in the valley particularly in Pahalgam.

I am also thankful to Jenab Farooq Ahmed Shah, Secretary Tourism for his unparalleled support extended to PHROA in compiling the present Edition of this Directory & Travel Guide.

I extend my warm gratitude to Mr. Mehmood Ahmed Shah, Director Tourism Kashmir for his active and professional co-operation rendered to PHROA during the compilation process of this Directory & Travel Guide.

Both Secretary Tourism and Director Tourism - Kashmir deserve cordial thanks for having devised various tourism-specific policies and programmers aimed at giving a thrust to tourism in Pahalgam from time to time cost September-2014 floods.
I am thankful to other senior officers in the Department of Tourism who always stand to our needs in the endeavor to promote tourism inflow in Pahalgam.

I express my sincere gratitude to Mr. Riyaz Ahmed, Chief Executive Officer Pahalgam Development Authority, and Mr. Ajaz Ahmed, Business Manager, J&K Bank Business Unit Pahalgam for subscribing their messages and Advertisements in this Directory.

I am so grateful to the Managing Committee of PHROA for their contribution towards the compilation of this directory.

I extend my gratitude to Senior Vice President, Jr. Vice President, Secretary General, Jt. Secretary General and Treasurer of PHROA with whose relentless co-operation

it was possible to compile this 4th Edition of PHROA Directory & Travel Guide-2016, which has been published and Launched for the benefit and guidance of our valued tourists and patrons.


Asif Iqbal Burza
President

 

Past Presidents

Past Presidents

Mr. Javed Bashir Burza
Mr, Santokh Singh Sethi
Haji Abdul Gani Bhat
Mr. D.N. Wazir
Mr. Narendra Singh
Mr. Satinder Singh
Mr. Rafi Ahmed Mir
Haji Khazir Mohammad Dar

Managing Committee Members

Managing Committee Members

Mr. Narinder Singh
Mr. Abdul Wahid Malik
Mr. Manzoor Ahmed Mantoo
Mr. Satender Singh
Mr. Javed Ahmad Bhat
Mr. Ibrahim Raina
Ms. Asma
Mr. Lateef
Mr. Ajaz Ahmed Chaya
Mr. Mubashir Majeed
Mr. Mohammad Yaqoob Sheikh
Mr. Khalid Bashir Burza


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From President

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Pahalgam Hotel & Restaurant Owners Association (PHROA) is pleased to launch 4th Edition of its Members' Directory & Travel Guide-20i6.The bygone Editions of this Directory & Travel Guide were greatly acknowledged by the tourism fraternity of Pahalgam and other patrons of this Association as it has served as a compendious tourist handbook for Pahalgam. This savoir faire has given us impetus to bring out this 4th Edition of PHROA Directory & Travel Guide even more meticulously to cater to the day today needs of every intend¬ing tourist in Pahalgam.
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